Just as IBM began to dominate the industry and not long after Compaq was ripping apart that IBM 5150, Steve Jobs released Apple Macintosh home computer. By all appearances, Jobs had created a truly different product. The addition of a complete GUI (Graphical User Interface), built-in monitor, a keyboard, and a mouse really drew the attention of the average "Joe". Of course, that person never was able to afford a Macintosh. At $2495, it was a lot more expensive than most other computers designed for home users. The fact that it had a much faster processor and a lot more memory couldn't really account for the cost. This was the beginning of Apple filling a niche in the industry.
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