Apple Expo Live rapportering
Här följer vi Apple Expo Live.
Vad som kan komma:
Apple PDA/Smart Phone/iPhone - en liknande iPod fast med GPS, telefon och mycket annat. Liknande Newton.
Nya iPods.
MacBook Pro och MacBook med IntelCore2Duo processorer.
Ny trådlös Airport express.
iTunes Movies Store (nästna helt säkert då iTunes Movies Store var stängt idag och det då stod iTunes Store bara.)
M.m.
Eventet börjar 19.00 svensk tid och streamas live. Nu kan man se eventet.
Här är ett bra live feed: http://www.macrumorslive.com/
Ett annat live feed: http://www.macscoop.com/
Ett annat live feed: http://live.ilounge.com/
Ett annat live feed: http://www.engadget.com/2006/09/12/live-from-the-steve-jobs-k...
Ett annat live feed: http://live.macobserver.com/article/2006/09/apple_special_eve...
Ett annat live feed: http://www.gadgetell.com/2006/09/live-blog-apples-steve-jobs-...
Se expot Live!!! http://events.apple.com.edgesuite.net/sep_2006/event/index.ht...
Om du inte vill veta vad som kommit tills du sett keynoten så skippa gärna denna tråd.
Spännande!
Apple Expo Live:
Apple Store är nere.
iTunes Store är nere med texten "It's Showtime. The iTunes Store is being updated.
MacRumorslive säger "The Keynote is due to start in 1 hour, 5 minutes." trodde det startade om 5 minuter. Kan vara fel.
Det verkar som om expot börjar om en timma. Alltså 19.00.
Expot börjar 19.00.
Folk står kanske i kön.
Se eventet live här http://events.apple.com.edgesuite.net/sep_2006/event/index.ht...
Woz är med på eventet.
18.43: "UNCONFIRMED REPORT: FRONT ROW TO BE UPDATED TODAY. " säger MacScoop.
9:43AM - People are starting to shuffle in. They're letting broadcast media in right now, then the rest of press.
9:51 am iLounge: Griffin Technology, Belkin, Incase and Nike are in attendance.
9:51AM - It's a small event.
Attendees: 300-400
Segways: 3
Number of tracks until "Feel Good Inc" comes on: probably 2
The Guy Who Gets Mistaken For Mossberg: He's in our row
9:52 am iLounge: Folks are crowding to get up-front seats. (wonder why?)
9:59AM - We've just been asked to turn off our cellphones, so it's almost Showtime! (Engadget)
10:01AM - Five seconds of Bob Dylan and STEVE IS ON!
iLounge: theater is filled to capacity (755 person theater). Podium on the right, a computer setup on the left of the stage (looks like an iMac)
10:04 am the event appears to have begun
10:05 am iLounge: talks about iPod sports kit. Foot Locker is blown away by sales. 450,000 sales in 90 days
10:03AM - "We're going to give you an overview of the iPod and then move onto some other produts. we've shipped over 65 million ipods as of june, and there are lots of acccessories. there's a new place you can use your iPod [shot of ipod toliet paper dispenser] 70 percent of the new cars sold in the US offer iPod connectivity as an option."
"We've sold over 450,000 Nike +iPod Sport Kits and it's been less than 90 days."
10:06 am iLounge: iPods. 3 iPods: iPod, Nano, and Shuffl
10:07 am iLounge: iPod is getting enhanced today. 60% brighter with brighness control, 3.5 hours video playback (up from 2 hrs... big version goes to 6.5 hours), new headphones, gapless playback
10:08 am iLounge: new iPod software features: instant searching, new games (Bejeweled, Cubis 2, Mahjong, Mini golf, pac man, tetris, texas holdem, vortex, and zuma)
iLounge: games for sale off iTunes for $4.99
10:10 am iLounge: games will work on 5G ipods
10:12 am iLounge: Nano is now, as rumored, Aluminum and in colors
10:12 am iLounge: 249 and 349 with 60GB and 80GB capacity
10:14 am iLounge: 24 hour batter life
10:14 am iLounge: Green silver black blue pink
10:16 am iLounge: 3 models, but with double storage capacity at each model (and varying colors available)
10:15 am iLounge: New software just like standard iPod
10:16 am iLounge: 8GB is $249 in all colors
10:16 am iLounge: 4GB is $199 in all colors but black
10:16 am iLounge: 2GB is $149 in silver only
10:17 am iLounge: All models are 52% smaller in volume than previous nano. new charger, new armband, new lanyard
10:18 am iLounge: iPod Shuffle is now 2nd generationl size of iPod Radio Remote
10:21 am iLounge: metal body, 1 model (1GB), $79, ships in october.
10:22 am Engadget: (for nano) $149 2GB ipod is aluminum only, $199 4GB has colors, $249 8GB is black only
10:23 am iLounge: iTunes 7 today
10:24 am iLounge: Store now has own section, devices have their own sections, playlists too
10:24 am iLounge: Source list now includes library with sep libraries for all forms of media
10:25 am iLounge: iTunes will give you cover art for free if you are missing cover art (thanks Steve)
10:26 am iLounge: 3 different views of iTunes, list view, album view (with art and tracks), then "cover flow view" lets you rapidly find what you want by album cover
10:27 am iLounge: iPod updater appears to be now integrated into iTunes
10:28 am Engadget: Today we're introducing the biggest single enhancement: iTunes 7
You say "it looks the same," but it isn't
[the left nav is more cleanly organized without being radically different]
We've added a View switch, a 3-position switch. we've added a 2nd view called album view, so you can scroll through your music library and look at it by album. what if you ripped your CDs and don't have the covers? Today we're announcing free missing album cover art for all the music in your library if you have an itune acct. itunes will automatically download it for free
but there's something even better. that's the third view. it's called Cover Flow view. [LOOKS LIKE FLIPPLING THROUGH YOUR CD RACK]
10:28 am iLounge: TV shows are now encoded at 640x480 (h264), up from 320x240
NFL 2006 season coming to iTMS.
10:31 am 10:27AM Engadget: You can update your iPod from right inside iTunes now, you don't need to go to Preferences. You can say, "I want to sync the 10 most recent unwatched episides of all my TV shows."
10:30 am Engadget: Now, all of this video is encoded with the best encoding in the world, H.264. We've been distributing it at 320x240. Today, we're going to take that up a notch to 640x480. That's 4x the resolution. iTunes 7 also has seamless playback for video.
10:30 am iLounge: you can now sync between multiple computers using an iPod, as long as both are authorized on the same account
10:31 am iLounge: Demo of iTunes 7
10:33 am correction: it appears as though the nano's packaging is 52% smaller, not the nano itself.
10:34 am iLounge: Video on screen now markedly higher resolution
10:36 am iLounge: movies
10:36 am iLounge: "one more thing..."
10:37 am iLounge: Tv shows - started with 1 network, 5 shows.
10:37 am iLounge: Today, films from Walt Disney, Pixar, Touchstone, Miramax. (all Disney owned)
10:38 am iLounge: 75 films online today, more every week and month
10:38 am iLounge: most titles will be 9.99
10:38 am iLounge: New releases 12.99 preorders and first week, after that up to 14.99
Near DVD quality - 640x480 resolution.
Can watch movie as it downloads.
10:40 am iLounge: Near DVD quality. Same encoding as TV shows at 640x480. If you have a 5mb/s broadband connection, it will take approximately 30 minutes to download a movie
10:41 am iLounge: U.S. now, International in 2007.
10:41 am iLounge: Dolby surround audio in videos
10:42 am Engadget: iTunes 7 is available today as a free download from apple.com
10:41 am iLounge: iPod boxes now show Pirates of the Carribbean
10:42 am Engadget: So: Movies
near DVD image quality
Dolby surround audio
Same day as DVD
Pre-order with one click
Usage rights = same as TV shows
Parental controls extended to include MPAA ratings
International in 2007
Usage rights are just like TV shows on iTMS.
10:42AM - So now I'd like to show you what these movies look like...
[Scrolling through movie titles in cover flow mode is like browsing the shelf at a video store]
[Steve shows a widescreen preview of PoC2 that plays inside iTunes. he scrolls through the covers to find it again, then clicks on it to play the preview in fullscreen mode. ]
10:45 am MacCentral: we HOPE to take this international in 2007. (see the difference?)
10:44AM - [Steve plays Cars preview] You can click around to see other movies by John Lassetter. We're really exited about this. It is my pleasure right now to introduce Bob Iger, the CEO of the Walt Disney Company.
10:47 am iLounge: Bob Iger of Disney takes stage, and recaps what Jobs has already said
10:47AM - Iger: "Deep down we knew the marriage of great content with great technology is truly a killer application. Today we're going to take the next step in moving movies to new media platforms. People love to watch movies at theatres, when the curtain comes up and there's pirates or cars ... People also like to watch movies at home, with their wife or a date ... Now, we're provding a way to watch movies on this new platform. [We can't keep up with his list of titles, but it runs from The Sixth Sense to Cars to Curse of the Black Pearl] I want to make one brief introduction, that's Dick Cook, chairman of the Walt Disney company [whose seat back we've been kicking, sorry about that].
10:48AM - Iger: "We're confident that movies are going to work as well as TV on iTunes."
10:50 am MacCentral: Iger called Disney and Apple's first partnership to bring TV shows to the iTunes Store last year "a breakthrough," and added that "the marriage of great content and great technology -- and of great user interface -- is truly a killer application."
10:51 am iLounge: One last thing, an unusual sneak peek
10:51 am iLounge: Steve is wrapping up. Thanks to engineering and other departments.
10:52 am iLounge: You can take content to computer or iPod, but now... TV
10:52 am iLounge: Q1 2007 "Completes the story"
10:53 am iLounge: Apple is releasing its long-rumored set-top box in Q1 2007. It will be Wireless
10:53AM - We've now got ... all sorts of great digital content on the itunes store. And you can take that content and download it to your computer. It can be a Mac or a PC -- I'm going to use a mac because i'm biased - and you can sync it to your ipod. But what about that big flat-panel TV you bought last weekend? Well, you need a box to drive that screen...
10:54 am iLounge: Like a Mac Mini... iTV is its name (not final).
10:55AM - No power brick
10:56 am iLounge: 1/2 size of Mac Mini, built-in power supply, USB, Ethernet, 802.11 "wireless component video", optical audio and HDMI ports, plus old RCA stereo audio ports. Works with Apple Remote
802.11
USB2
Ehternet
HDMI connector for all new big-screen flat panel TVs
Component video (RGB)
analog audio RCA jacks
Optical audio
Controled with the familiar white remote
Hooks directly to your screen or to your set-top box as another input, or to your receiver.
[Steve brings one out.] This is it. More importantly I have a WORKING one plugged in right here ... [he flips through iTV super-FrontRow app]
10:56AM - [Steve finds and plays The Incredibles. it's not 640x480, it's HDTV]
10:57 am iLounge: Interface is like next gen front row
Q1 2007 completes the story.
Apple will release a wireless box for the TV.
Box is like 1/2 the size of Mac mini.
USB, ethernet, 802.11 wireless, component video, optical audio, HDMI ports.
Works with Apple Remote.
Jobs demoing on stage.
Interface is like next-generation Front Row software.
Hi-res artwork, movie text.
10:57 am Engadget: It looks like this {a flatter Mini} it's called iTV. That's a codeword. we need to come up with a better name.
10:58 am iLounge: Video access is instantaneous, looks like watching a DVD
10:59 am iLounge: Video looks very close to DVD quality even on a huge theater sized projector
11:01 am iLounge: iTV lets you get access to trailers and itunes store selected content from internet
11:01 am MacCentral: The software features 3D animated graphics with a menu on the right and graphics on the left. Jobs demonstrated it, going into the Movies menu and scrolling through floating artwork on the left-hand side.
11:02 am Engadget: [Steve finds and plays The Incredibles. it's not 640x480, it's HDTV]
11:06 am iLounge: works with iTunes on PC or Mac. price will be $299
11:09 am iLounge: Steve says: Apple is now in your den, living room, car, pocket
11:10 am iLounge: One More Thing (again) (Komigen nu!)
11:10 am iLounge: It all comes down to the artists
11:11 am iLounge: John Legend has a new album next month (Legend slides on sage via moving platform)
11:11AM - So we'll see you all soon. Oh, we do have one more thing!
All this technology is amazing, but it all comes down to artists
because otherwise we don't have anything to listen to or watch.
We like to remind ourselves of that. So today we have a great artist
here to perform for us. his name is John Legend. He was nominated for 8 Grammy awards and won 3.
He's got a new album coming out next month called Once Again, so I would like it if you would please joing me in welcoming John Legend
[Legend appears at a full-size piano to sing an acoustic version of Save "Room"]
11:16 am Aside from John Legend's performance, it appears as though the event is over.
11:18 am Get Ready, Get Set, Go! Apple's has been updated to reflect today's announcements.
11:32 am Thank you to iLounge, Engadget, and MacCentral for their live coverage of the events. You can discuss the events in our forums (http://forums.macrumors.com). MacRumors will be back into our regular mode shortly.
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