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SAG-AFTRA has gone on strike against video-game companies after failing to reach an agreement on a new contract for work by voice actors.

The strike began at 12:01 a.m. PDT Friday. Negotiators for the performers union held three days of talks this week, bringing in a federal mediator, but could not reach a deal as SAG-AFTRA rejected the companies’ final offer. No new negotiations have been scheduled.

SAG-AFTRA said Friday that it would picket Electronic Arts in Playa Vista on Monday.

SAG-AFTRA told its 165,000 members on Oct. 16 that the union would go on strike unless a deal was reached this week. Both sides took potshots at each other after negotiations ended.

SAG-AFTRA is striking the following video game employers: Activision Publishing, Inc.; Blindlight, LLC; Corps of Discovery Films; Disney Character Voices, Inc.; Electronic Arts Productions, Inc.; Formosa Interactive, LLC; Insomniac Games, Inc.; Interactive Associates, Inc.; Take 2 Interactive Software; VoiceWorks Productions, Inc.; and WB Games, Inc. The strike covers all games made by these companies that went into production after Feb. 17, 2015.