PCW: Intel has been faulted for not being as power-efficient as others. Do you agree with that? If so, how did Intel get behind the eight ball in that race?
Paul Otellini: We didn't aim at it. There's nothing magic here, and the ARM guys have to live under the same laws of physics that we do. We just have not aimed at the smartphone market with Intel architecture until very recently. It takes three or four years to get chips done; and now you're starting to see those roll out, and we've got a wonderful road map moving forward.
At the end of the day, the best transistor will deliver the best optimized performance for phones. It's nothing inherent in the Intel architecture—or in the ARM architecture, for that matter—that makes them more power efficient or makes us less power efficient. It's the way you design the system.