"The 1394 digital link standard was conceived in 1986 by technologists at Apple Computer, who chose the trademark 'FireWire', in reference to its speeds of operation."
http://www.1394ta.org/consumers/WhatIsFireWire.html
"FireWire is Apple's name for the IEEE 1394 High Speed Serial Bus. It was initiated by Apple (in 1986[4]) and developed by the IEEE P1394 Working Group, largely driven by contributions from Apple, although major contributions were also made by engineers from Texas Instruments, Sony, Digital Equipment Corporation, IBM, and INMOS/SGS Thomson (now STMicroelectronics)."
http://en.wikipedia.org/wiki/Firewire#History_and_development
