En personlig assistent med fiffiga finesser runt handleden sammanfattar senaste tidens satsningar på smarta klockor. På senare har dock allt mer fokus riktats mot design för att övertyga trendkänsliga konsumenter, någonting Apple hoppas kunna göra med exklusiva varianter av Watch för 100 000 kronor och uppåt.

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Hur den växande kategorin på sikt kommer påverka de schweiziska klocktillverkarna och om de sluter upp är någonting det ofta spekuleras i. Nu tar Tag Heuer steget mot smarta klockor och tillkännager ett samarbete med Intel och Google, som ska stå för hårdvara respektive mjukvara (Android Wear).

Förutom samarbetet mellan aktörerna framgår inga konkreta detaljer vad som kan väntas av Tag Heuers smarta klocka. Lanseringen beräknas till slutet av året.

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TAG Heuer, Google and Intel Announce Swiss Smartwatch Collaboration

Baselworld, Switzerland, 19 March 2015 — TAG Heuer, Google and Intel have announced a partnership to launch a Swiss smartwatch powered by Intel technology and Android Wear. The effort signifies a new era of collaboration between Swiss watchmakers and Silicon Valley, bringing together each company’s respective expertise in luxury watchmaking, software and hardware.

The collaboration was made official at Baselworld, during a press conference held on Thursday 19th March at the TAG Heuer booth. Jean-Claude Biver, President of the Watch Division LVMH Group and CEO of TAG Heuer, David Singleton, Director of Engineering for Android Wear, and Michael Bell, Corporate Vice President and General Manager of Intel’s New Devices Group, joined each other on stage.

Together, these companies will create a product that is both luxurious and seamlessly connected to its wearer’s daily life—a culmination of innovation, creativity and design from Silicon Valley in California and the Watch Valley in La Chaux-de-Fonds, Switzerland.

"Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous," said Jean-Claude Biver.

Guy Sémon, General Manager of TAG Heuer added: "The quality of Swiss watches is renowned worldwide. When this is allied with the creative technology and global power of two companies like Intel and Google, using the Android Wear platform and based on Intel technology, we can see the launch of a technological revolution in our industry, of which I am proud to be a pioneer today with TAG Heuer."

David Singleton noted, “By fusing beauty with technology, the Swiss watch has inspired generations of artists and engineers alike—including us at Google. So we’re thrilled to be working with TAG Heuer and Intel to bring a unique blend of emotion and innovation to the luxury market. Together, and using the Android Wear platform, we can imagine a better, beautiful, smarter watch.”

“As we work to enable technology experiences that provide greater utility and value to people, Intel is confident that a collective approach will inspire new innovation in wearable technology. The collaboration with TAG Heuer and Google brings us closer to realizing the vision of wearable technology with a distinctive smartwatch that elevates the category,” remarked Michael Bell.

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